Born in Taiwan, Gong cha grew on pure quality and word of mouth. Taste the difference: every cup is brewed fresh with loose-leaf tea, real ingredients, and premium toppings. From Taiwan to the world, we deliver happiness one cup at a time.
In 1996, a tea master named Mr. Wu opened a small premium tea shop in Taiwan. His tea quickly became so popular that customers lined up every day, so he standardized his recipes to make sure every cup tasted perfectly consistent.
After years of testing and refining, over 23,000 trials, Wu perfected his tea blends and patented a unique milk foam recipe. In 2006, he founded Gong cha in Kaohsiung, Taiwan, with one promise: to serve tea fit for a king. The name Gong cha, meaning “tribute tea to the emperor,” reflects his dedication to crafting tea with mastery and respect.
Gong cha’s growth was driven not by heavy marketing, but by pure quality and word of mouth. Every drink is brewed fresh in-store using loose-leaf tea, real ingredients, and premium toppings,never powders or shortcuts. Each cup follows precise standards for temperature, brewing time, and proportions to ensure the perfect taste every time.
2009
Expanded to Hong Kong, then across Asia — the Philippines, Singapore, and beyond.
2011
After launching in Korea, Gong cha quickly grew from one shop in Hongdae to over 250 stores within three years.
2012 - PRESENT
Gong cha reached Australia, the United States, Canada, Mexico, Japan, and Vietnam, becoming a global sensation.
In 2020, Gong cha established its Global Headquarters in London to lead worldwide strategy and innovation, and today it has grown to over 2,000 stores across Asia, Europe, and the Americas, sharing premium tea and joyful experiences around the world.
From Taiwan to Seoul, from Asia to the world, Gong cha stays true to its founding promise: brew every cup fresh, use only high-quality tea leaves and ingredients, and deliver happiness one cup at a time.
GENUINE
We celebrate individuality and passion to be the best version of ourselves
RESPECT
Respect for yourself and each other, Gong cha embraces
diversity
EMPATHY
Connect by listening and appreciating different opinions. Everyone isincluded and heard
ADVENTUROUS
Be bold and go beyond the expected to delight our customer and colleagues
TEAMWORK
Together, we’re better. lets live the great values and have fun!
